August 8, 9 & 10, 2024 | Arcadia, WI

Privacy Policy

Who We Are

Ashley for the Arts is a non-profit initiative that raises funds for various charitable organizations by means of its music and arts festival. We respect your privacy, and we are committed to protecting it through our compliance with this policy.

Scope of This Privacy Policy

This is the privacy policy of Ashley for the Arts, Ltd., (referred to as “Ashley for the Arts,” “we,” “us,” or “our”),and it describes how and why we collect, use, share, and protect your personal information when you use the Ashley for the Arts website, any Ashley for the Arts application programming interfaces, or any other online services offered by Ashley for the Arts (collectively, the “Sites”). Our privacy policy also describes the choices you can make about how we collect, use, and share your personal information. Personal information is information that directly or indirectly identifies, describes, relates to, is reasonable capable of being associated with, or can reasonably link to, a particular consumer or household. 

The Information We Collect About You 

The information we gather about you depends on the context. By and large, it’s information about you that can personally identify you—either on its own or when combined with other information.

The following describes the information we collect and how we obtain it.

Information we receive from you

  • For registration. When you create an account through one of our Sites, we collect your name, email address, phone number, and order number. Once you’re registered, we assign you a unique ID number. This ID number helps us recognize you when you’re signed in.
  • For user-generated content. We may offer you the ability to post content that other users can read (e.g., event reviews) on our Sites or social media pages. Anyone can read, collect, and use any personal information that accompanies your posts. We do not have to publish any of your content. If we are required by applicable law to take down, remove, or edit your personal information, we will comply to the required extent.
  • For contests, sweepstakes, and special offers. When you sign up for these, you give us your name, email, and any other required information.
  • For surveys. We gather information through questionnaires, surveys, and feedback programs. We ask you for your consent to use this information when you participate in these surveys and programs.

Information collected automatically

You also provide us information in other ways through technology. Some of this information may be linked to you personally.

  • With tracking technologies in your browser and mobile apps. These technologies include cookies, web beacons, tags and scripts, software development kits (or SDKs) and beyond. We track and store data about how you visit and use our Sites. The items we log include:
    • Your IP address
    • Your location
    • Your operating system
    • Your browser
    • Your browser language
    • The address of referring websites
    • The URLs of any pages you visit on our websites and mobile apps
    • Device identifiers
    • Advertising identifiers
    • Other usage information

We combine this data with other information we collect about you. For more information about tracking methods on our Sites, and how to manage them, see “Cookies and Other Trackers” below.

If your browser doesn’t accept our cookies, you may not be able to access all or parts of our Sites. Because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, we don’t currently respond to those signals.

Information we collect from other sources

We receive information about you from other sources so that we can assign volunteer shifts, and to help us correct or supplement our records, improve the quality or personalization of our service to you, and prevent or detect fraud. Examples of information we receive from other sources include:

  • Name, email address, address, phone number, and purchase information from third party vendors from whom you purchased our products;
  • Public data, survey data, and demographic data from privately-owned databases; and
  • Social media platform data, including aggregate data on our followers (e.g., age, gender, and location), engagement data (e.g., “likes,” comments, shares, reposts, and clicks), awareness data (e.g., number of impressions and reach), and individual users’ public profiles.

Below is a table showing the categories of personal information that we collected during the preceding 12 months and identifying for each category the source categories for that information, the business or commercial purposes for collecting that information, and the categories of third parties with whom we share that information.


Category of Personal Information Source Categories Business of Commercial Purposes Categories of Third Parties with Whom We Share Information
Identifiers such as a real name, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers Provided by you from forms or direct interactions

Collected by us through your interactions with our Sites

 Provided by third party vendors who facilitate the sale of events tickets to our event(s) or the coordination of volunteers for our event(s)

Social media services, like Facebook

Complete your request to sign up to receive information via email from us

Complete your request to register as a member of any of our Sites


Respond to reviews, comments, or other feedback you provide us

Protect the security and integrity of our Sites and business

Comply with valid legal procedures, requirements, regulations, and statutes

To help us perform the business and commercial purposes set forth in this table, we may share your personally identifiable information with:

Third party service providers. We employ other companies and individuals to perform functions on our behalf. Examples include, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), facilitating the sale of tickets to our event(s), coordinating volunteers, and measuring ad performance.

Personal characteristics, such as your gender, age, date of birth, citizenship status, marital status, and veteran or military status Provided by you from forms or direct interactions
Social media services, like Facebook
Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
Communicate great values and featured items to you
Comply with valid legal procedures, requirements, regulations, and statutes
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet web site, application, or advertisement Collected by us through your interactions with our Sites Provided by you from forms or direct interactions Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
Respond to reviews, comments, or other feedback you provide us
Protect the security and integrity of our Sites and business
Geolocation data Collected by us through your interactions with our Sites Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
Comply with valid legal procedures, requirements, regulations, and statutes
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes Provided by you from forms or direct interactions
Collected by us through your interactions with our Sites
Customize your shopping experience using technology like algorithmic recommendations and machine learning
Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
Comply with valid legal procedures, requirements, regulations, and statutes


Other situations in which we may share your information

Sometimes we use marketing vendors to market Sites to you. We serve ads through websites, locations, platforms, and services operated and owned by third parties. Often these ads are targeted at people who have visited our Sites. The ads are also targeted at people with similar traits or behaviors to our customers. We target our advertising to these users by uploading an encrypted customer list to a third party, or by incorporating tracking technology from a third party onto our Sites. The third party then matches individuals who appear in both our data and their data. Because of how this matching process works, the third party can’t read our encrypted customer list if they don’t already have it. To opt out of receiving these matched ads, contact the applicable third parties. For example, when we use a “Custom Audience” to serve you our ads through Facebook, you should be able to hover over the box in the right corner of that Facebook ad and opt out. We are not responsible for any third party’s failure to comply with opt-out requests.

We may also disclose your personal information:

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Ashley for the Arts.

Sale of Information

We do not sell personal information of our customers as the term “sell” is traditionally understood. But certain data privacy laws broadly define “sell” to include the sharing of personal information with third parties in exchange for something of value, even if no money changes hands. For example, sharing an advertising or device identifier to a third party may be considered a “sale” under certain data privacy laws. Under that broad definition of “selling” personal information, we have “sold” personal information to third parties for a business or commercial purpose in the preceding 12 months. For more information, see table above.

What about Sensitive Personal Information?

We generally don’t want to gather any sensitive information about you. We would prefer that you never share with us any sensitive information, including:

  • Your social security number
  • Your racial or ethnic origin
  • Your political opinions
  • Your religion or other beliefs
  • Your health, biometric, or genetic characteristics
  • Any trade union membership
  • Any criminal background

How Long Do You Retain Data?

It depends. We store your personal information for as long as needed, or permitted, based on the reason why we obtained it (consistent with applicable law).


Our sites are intended for a general audience and are not directed at individuals under 18 years of age. We do not permit anyone who tells us they are under the age of 18 to register or open an account with us. We also do not collect information from anyone that tells us they are under the age of 13. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental controls or other web filtering technology to supervise children’s access to the internet.

Cookies and Other Trackers

What cookies and other trackers do we use?

We use cookies and similar tracker methods when you visit our Sites.

  • A cookie is a small string of text that a website (or online service) stores on a user’s browser. It saves data on your browser about your visit to our Sites or other sites. It often includes a unique identifier. “First-party cookies” are cookies set by us (or on our behalf) on our Sites. “Third-party cookies” are cookies set by other companies (such as Google) whose functionality is embedded into our Sites. “Session cookies” are temporary cookies stored on your device while you visit our Sites. They expire when you close your browser. “Persistent cookies” are stored on your browser for a period of time after you leave our Sites. Persistent cookies expire on a set expiration date, or when they are deleted manually. You can choose whether to accept cookies by editing your browser settings. However, if cookies are refused, your experience on our Sites may be worse, and some features may not work as intended.
  • Pixels (also known as “web beacons,” “GIFs” or “bugs”) are one-pixel transparent images located on web pages or messages. They track whether you have opened these web pages or messages. Upon firing, a pixel logs a visit to the current page or message and may read or set cookies. Pixels often rely on cookies to work, so turning off cookies can impair them. But even if you turn off cookies, pixels can still detect a web page visit.

In order to decide what type of ad might interest you, our digital and marketing vendors sometimes link data—inferred from your browsing of other sites or collected from other sources—using a method knowns as “ID synching” or “cookie synching.” To do this, they match the tracker ID they have assigned to you with one or more tracker IDs that are held in another company’s database and that are likely also associated with you. Any of the linked trackers may have certain interests and other demographic information attributed to it. That information is then used to determine which ad to show you.

The types of trackers that appear on our Sites include:

  • Essential trackers required for our Sites to operate. They allow you to navigate one of our Sites and use its services and features (e.g., cookies that help you stay logged in). Without essential trackers, our Sites will not run smoothly and our Sites, or certain services or features, might not even be available to you simply because of technical limitations.
  • Preference trackers allowing us to store information about your choices, settings and preferences. They also help us recognize you when you return to our Sites, remember your language settings (among others) and customize our Sites accordingly. They are not essential to the functioning of our Sites.
  • Analytics trackers collecting or using information about your Site use, which helps us improve our Sites. Among the uses of analytics trackers are to show us which pages are most frequently visited, help us record difficulties you have with our Sites, and track purchases and behaviors leading to purchases. These trackers add up our customers’ visits to show us larger patterns in our customers’ behavior. We look at these larger patterns to analyze Site traffic.
  • Marketing trackers help us determine which ads or content to show you, both on our Sites and on other sites. To do this, these trackers use information about your behavior on various Sites to target our ads and content. These trackers allow us to limit the number of times you see our ads and content across your devices. They help us personalize the ads and content we show you. They also enable us to measure the effectiveness of our marketing campaigns.

You can manage trackers.

You can refuse or accept trackers from our Sites (or any other site) in your browser settings.

We use third-party analytics services on our Services, such as Google Analytics. The information we obtain through the Site may be disclosed to or collected directly by these services. To learn more about Google Analytics, please visit

To opt out of Google Analytics data collection, follow Google’s instructions at

To reset your device identifier, follow Google instructions and Apple instructions.

The ad agencies and other vendors with which we work may be members of the Network Advertising Initiative. To opt out of interest-based advertising from the participating companies, please visit NAI Mobile Choices or AppChoices. Note that opting out through these channels does not mean you will no longer see ads and is specific to the device and browser you are using. You will still receive other types of ads from these companies, and any type of ad from nonparticipating companies. The Sites you visit may still collect your information for other purposes.

Other Online Services and Third-Party Features

For your convenience and information, our Sites may contain links to other online services, and may include third-party features such as apps, tools, widgets, and plug-ins.  Our Sites also may allow others to send you such links. These online services and third-party features may be owned and operated by third parties that are independent of us. A link to a third party’s online service or feature does not mean that we endorse it or that we are affiliated with it. The information practices of the relevant third parties, including information they may collect about you, are subject to the privacy notices of these parties, which we strongly suggest you review. We are not responsible for the content or privacy practices of any websites, apps, or services that are not owned or controlled by us.


We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer or facility is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.


You may receive email messages from us. If you no longer wish to receive these communications, let us know by following the opt out directions on any of the email messages you have received from us. Please note that if you wish to opt out of receiving emails from third party dealers and retail stores that we partner with you will need to contact them directly to communicate your contact preferences.

Your Data Rights, Including Access, Deletion, and Opt-Out

You have the right to request that we disclose to you what information we collect, use, disclose, and sell. You also have the right to request that we delete any personal information about you which we collected about you.

You have the right to direct us to not sell or share your personal information, please send an email to

We will not discriminate against you for exercising any of these data rights.

You may designate an authorized agent to make a request to exercise your rights on your behalf. Your authorized agent must be able to provide to us all of the information that we would otherwise require to verify your identity. For your protection, we reserve the right to deny any request from an agent who does not submit proof that they have been authorized to act on your behalf. 

Applicable laws may give you additional rights that are not described in the Privacy Policy.

Concerns About Privacy

If you have any questions or comments about this privacy policy, please contact us:

Privacy Policy Changes

As we continue to improve the services, products, and features we provide, our privacy policy is subject to change. Our privacy policy is subject to change without direct notice to you. We may change our privacy policy at any time by posting a new version of it on our Sites. Therefore, you should review our privacy policy each time you visit any of our Sites. The dates provided below will inform you as to when the most recent material updates to our privacy policy occurred and the date on which our updated privacy policy became effective.


Date of Last Update: 12/5/2023

Date Updated Policy Became Effective: 12/5/2023

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