Showcasing the Arts. Supporting Humanity.

Ashley for the Arts is a non-profit initiative that provides the entire family with world class entertainment, art, exercise and family fun for a remarkably low cost. It is also one of Wisconsin’s largest charity events, raising over $635,000 in 2021 for over 65 non-profit organizations, including participating schools, children’s charities and medical research. This music and arts festival was conceptualized and established by Ashley Furniture Industries, LLC (Ashley) in 2009.

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The beautiful 54-acre Memorial Park in Arcadia, Wisconsin serves as the backdrop for the initiative’s flagship event. The park features Soldier’s Walk, widely recognized as one of the country’s premier war memorials. Two miles of walkways link different areas of the park, subtly directing pedestrian traffic by art & craft vendors, three stages, a hot air balloon launch, air park, interactive art station, kid’s kingdom playground, food and beverage booths, and much more.

Featured pieces of local art and history decorate the walkways, showcasing some of the region’s most talented artists and heroic contributors. The event boasts three separate stages. The main stage opens up to a large green space to accommodate spectators for headlining performances (lawn chairs welcome). The fabulous Millennium Amphitheater showcases area school districts on the park’s preeminent stage. The Pavilion stage provides a more intimate setting indoors located centrally on the event grounds. Saturday’s schedule includes an unforgettable fireworks show.

Running enthusiasts and casual participants, alike, are encouraged to partake in the Pursuit of a Cure 5K Run/Walk event. The hearts and minds of tomorrow’s leaders are sure to be captivated and inspired by interactive, kid-friendly activities, playgrounds, and a youth obstacle course event.